clothing that
takes a stand

limited time

20% off your next purchase!

Help us raise money to give back to our community & treat yourself to something that represents who you are.

Celebrating Dads
Who Make a Difference

Your family and your community recognize and honor you.

WELCOME TO AJAXX

We are Melanated (Black) family owned. Everything you'll find on our site is meant to empower and encourage all who wear it and see you in it. We are based in the 757 community. We believe you can always give back to others, and in truth. Our hope is our clothing will help start honest conversations about what matters.

Support Black Business in the 757
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Paperchaser
Money = Saftey and Security
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our favorite
Statement tee shirt
This collection was inspired by Olanda's father who coined the phrase "It Is What It Is." This simple universal truth is a statement that makes everyone feel happy.
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Featured
$29.99
featured collection
BLACKOLOGY
Blackology is not just about helping black people understand their blackness but to help other ethnicities understand blackness.
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our mission

Part of Your Purchase will be Donated to a Charity Organization in the 757

You supported us, we want to say thank you. We do this by giving back.

We are currently giving back to The Scott Center. It's a safe haven for kids. Let's give love to the kids in our community.

CO-FOUNDER & DESIGNER
OLANDA "AJAXX" RIDLEY

I grew up poor in the projects, I felt clothes always made a statement.

Even if you are poor, you can always look good in your clothes. When you look good, you feel good that’s my thang. It's why I'm a fashion designer.