Founded in 1996 by Olanda and Tara Ridley
Our goal has always been to represent and spread positivity without sacrificing style and affordability. From apparel to accessories and novelty items, we serve men, women, and children who aspire to promote motivational and inspirational images, dispelling the opinion that urban wear is rooted in negativity. Ajaxx Apparel provides a world-class shopping experience and a diverse selection for the fashion-forward man, woman, or child looking to send a bold and unforgettable message without saying a word.
We have a good community based in the 757, many people know us young and old.
Olanda grew up always into fashion & always interested in fashion. Hestarted coming up with drawings and sayings. He wanted to do something different from what everyone else was doing. We have different collections(brands) under Ajaxx, a clothing company. Which made us unique. We like to see people happy.
Olanda grew up poor in the projects, he felt clothes always made a statement.
We believe that even if you are poor, you can always look good in your clothes. When you look good, you feel good that’s our thang.
Olanda had to do a lot of research, asked a lot of questions and looked at a lot of brands that were out before Ajaxx to see what they did, I took a little from what they did to use it as a melting pot to build what I wanted to build in our own unique way.
For a young child to see a Black entrepreneur. They light up when they see me, Olanda will tell them they can do what we do or they can do the same thing.
HOW WE GIVE BACK
PART OF YOUR PURCHASE WILL BE DONATED TO A CHARITY ORGANIZATION IN THE 757.
You supported us, we want to say thank you. We do this by giving back.
We are currently giving back to The Scott Center. It's a safe haven for kids. Let's give love to the kids in our community.